New Calvin Klein Ad – Mark the Spot
Jul 3, 2010 Author: Grace & Billy | Filed under: Lingerie
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25 Responses for "New Calvin Klein Ad – Mark the Spot"
saw this in the cinema today.. hot!
OMG, this guys are so hoooot, I’ve watched this commercial almost 1000 times..And this male host is so poor
) was not even able to hide his Jealousy..
I bought these! XD Mark Your Spot!
im wearing fucking armani!!
@dekotable We are also seeing more ads like this due to an increase in overt male sexuality and objectification in the media. Men are starting to be sexualized more in ads and other media in the same way women traditionally have been, and like I mentioned before, we are starting to see men affected by this, with more of them feeling physically inadequate and doing what feminists call “body modification”, such as going to the gym, to make themselves more attractive by this standard.
@dekotable Strangely, I just saw a program expalining how swimsuit designers are fighting to get into the SI swimsuit edition because of the publicity and to expose the brand. It was on Oxygen. If you think about it, it makes sense. Even by advertising to a male readership, the designers are still able to expose their brand to more people and become more widely known, which does sell more products. Thios could be another goal of this form of advertising.
this underwear is for men that look like models! not for overweight men lol
@Sonnera That old spice ad is a lot more straightforward in describing what you’re saying, because it’s comical and it more or less just comes out and says it bluntly. The problem is that we are discussing the efficacy of half nude attractive men hawking a product for men. I guess it’s a matter of where to draw the line. That old spice ad works,it’s direct. This ad really narrows its own effectiveness when it limits itself to what i initially claimed was a method that would work better on women.
@Sonnera Fine, good points. But let me revise my original point. Women are more affected in the way you mention a lot more than men are affected by that kind of ‘reverse’ advertising. I was actually having this discussion recently with a friend and it was his opinion that we are seeing more ads like this because of the rise and acceptance of metrosexuals.
@Sonnera SI swimsuit edition is just soft core playboy produced solely for men. I highly doubt many women ‘read’ it.
@dekotable One more example is that recent old-spice body wash commercial, in which the actor is an attractive man explicitly talking to an imaginary woman in the audience. The idea is to communicate to both sexes that this is the type of product men ought to be using, and that results in sales from both ends of the spectrum. You may even get bonus sales from women buying this for men! Its win-win. Of course the way people relate to these ads is complex, but this is the idea behind it.
@dekotable And women expect that men expect them to wear lingerie. The same thing occurs with this ad. It poses the question to men and women “Is this the type of underwear assertive, “sexy” men wear?”. Women might expect to see men wearing this, and men might think women expect them to wear it as well. Its cyclical. So, advertising to the opposite gender actually still speaks to the gender who will presumably be purchasing the product. My original point was that these ads do affect men.
@dekotable It is interesting that looking sexy somehow implies you must pretend to be looking at a man, or as you say, actually look at the cameramen and pretend they are lovers or something. Why isn’t the fact that they women are in lingerie in the first place sexy enough on its own? Anyway, I gave another example, sports Illustrated swimsuit edition. The effectiveness of this advertising is to normalize it in the minds of both sexes. Men start to expect women to have lingerie (cont)
@Sonnera then you could say that they ARE looking at men, because this world is still a very patriarchal one, and those women were hired to look good. Plus, this is a bit facetious but photographers are probably 99% men. So they really are looking at men ^.o
@Sonnera I think victoria’s secret is a bad example, as it’s (both the ads and the products) are now more a staple of the culture rather than straight forward marketing. But let’s say you’re right… then what’s the point of marketing women’s underwear to men? Here’s what i think. Those female models don’t know how to do anything else other than to look sexy. Or to be fair, that’s what they’re being paid to do, look sexy. And if you want to get all academic and sociological about it, (cont.)
thats a terrible ad..
Ana is so right! waay too aggressive and a bit scary.
@BalooDumptruck; I’d prefer fully naked women. ; )
@BalooDumptruck No…WE don’t even Ana said it made her uncomfortable. The media really does not know how to market for women, you throw tits and ass at men, they go crazy…you can’t shove a dicks in boxers and get the same effect…maybe you can..but it was a little much, to me at least.
@blackkakari
bet you would go carzy if it was a bunch of half naked women runign around with their boobs hanging out
@BethanyCharlene
because women like that, get over it
Um at what time were they planning to show this ad on TV?
@blackkakari
It’s for the women who buy their men underwear so that they can fantasize about the model dude while their man is wearing the underwear.
Or at least that’s what I was told when I was handed my pair of Jockey midway briefs by my girlfriend. (sad but 100% true)
You want this!! Look at this!!! Mark the spot, huh!!! LMAO!!!!!!
He said you can see his dick if you show him yours… that’s gay.
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