A Look at ‘swimsuit Wars’ at US Olympic Trials

SportsA Look at ‘swimsuit Wars’ at US Olympic TrialsA Look at ‘swimsuit Wars’ at US Olympic TrialsThe Associated PressWhen a swimmer breaks a record, the first question is often what kind of swimsuit they’re wearing. A high-stakes battle between two top swimsuit makers has swimmers making tough decisions, and has landed the two rival companies in court. (July 3)((TRACK))((SUPER: Omaha, Neb.)) ((VO of people looking at swimsuit, PICS of swimmers.)) WHEN THEY’RE NOT WATCHING THE SWIMMERS, FANS ARE TAKING A CLOSER LOOK AT THEIR SWIMSUITS – STATE-OF-THE-ART SWIMSUITS, WHICH TOP SWIMMERS SAY ARE HELPING THEM SHAVE SECONDS OFF THEIR BEST TIMES.((SOT))((SUPER: Olivia Luyckx/Swimming Fan))’It has a pretty big impact on me. It makes me want to wear the suit and see what it feels like.’((TRACK)) ((VO of people looking at, touching swimsuit.)) THE SUIT GETTING THE MOST ATTENTION IS SPEEDO’S LZR (laser) RACER.SPEEDO DESIGNED IT WITH THE HELP OF NASA.IT BOASTS POLYEURATHANE PANELS AND NO SEAMS.THE COMPANY BOASTS THE LASER HAS HELPED SWIMMERS BREAK MORE THAN 40 RECORDS SINCE FEBRUARY.((SOT))((SUPER: Craig Brommers/Speedo))’The Speedo LZR Racer has certainly caused a stir in the swimming world. It’s the most talked about swimsuit since Pamela Anderson’s in Baywatch.’((TRACK)) ((VO of swimmer wearing suits.)) BUT IT’S NOT JUST THE SUIT CAUSING A STIR.SPEEDO’S CHIEF RIVAL IS TAKING THE COMPANY TO COURT.EXECS WITH TYR (teer) SPORTS CHALLENGE SPEEDO’S RELATIONSHIP WITH USA SWIMMING.THEY …
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