“Poovukkul” is a song, sung in Tamil, featured in the 1998 Tamil film Jeans. The song was written by the film’s noted musical duo, composer AR Rahman and lyricist Vairamuthu. It was performed by Unnikrishnan and Sujatha Mohan. This song achieved superhit status, primarily because of the music video, which is set in the backdrop of seven monumental sites in the world. Directed by S. Shankar and shot by Ashok Kumar under the production of Ashok Amritraj, the song helped catapult the film to blockbuster status. “Poovukkul”‘s music video features actor Prashanth and actress Aishwarya Rai, a previous Miss World winner. The lyrics of the song compare Rai as a wonder of the world, citing that she is the “eighth wonder of the world”. The film, which to date remains the most expensive song ever shot in Indian cinema, is set in six different countries.
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